There is no denying that 2015 has been a huge year for mobile. Mobile has increasingly become a more important part of our everyday lives than ever before, and as any savvy marketer can tell you, your brand needs to be where its customers are. A quick look at a few statistics shows just how important mobile has become:
- In a study by Smart Insights earlier this year, it was found that in the United States, mobile digital media time is now much higher (51%)than desktop digital time (42%).
- Practically two-thirds (64%) of Americans now own a smartphone[Pew Internet Project].
- Of those in the United States with smartphones, 46% say they can’t live without their smartphone [Pew Research Center].
Author: Kimber Johnson