6 Mobile App Trends to Impact 2016


There is no denying that 2015 has been a huge year for mobile. Mobile has increasingly become a more important part of our everyday lives than ever before, and as any savvy marketer can tell you, your brand needs to be where its customers are. A quick look at a few statistics shows just how important mobile has become:

  • In a study by Smart Insights earlier this year, it was found that in the United States, mobile digital media time is now much higher (51%)than desktop digital time (42%).
  • Practically two-thirds (64%) of Americans now own a smartphone[Pew Internet Project].
  • Of those in the United States with smartphones, 46% say they can’t live without their smartphone [Pew Research Center].

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Author: Kimber Johnson

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