SMART WiFi MARKETING

Turn Your Guests Into Repeat Customers 
Restaurants, Bars & Cafés  Health & Leisure Hospitality /Retailers
Auto Dealerships Franchises  Stadiums & Outdoor Venues 

How It Works

GUEST LOGS IN to your Free WiFi VIA SOCIAL MEDIA OR EMAIL. They can also be directed to “like” your Facebook page. GUEST SEES LOGIN SCREEN BRANDED WITH YOUR LOGO. Promote your brand. You customize the message. VOILÀ! GUEST PROFILE IS SAVED TO YOUR DASHBOARD. Send surveys, promos, coupons, newsletters & more.

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You have to admit your customers are addicted to smart phones and they want to stay connected without using costly cell phone data plans when ever than can. Why not give them what they want and offer free WiFi, It's good for business. Don't think so?
Then why are large commercial chains rolling out free WiFi in mass.
What is in it for them?

Some stats show that 65% of people make a restaurant decisions based on the availability of WiFi. 
Other businesses may very.

But getting customers in the door is a start, but that's only the beginning of how WiFi marketing can help your business grow. 

This is how they work.
When a customer enters your place of business and logs on to your free SMART WiFi using an email address, Facebook or Twitter account, not a password, they're giving you permission to communicate directly to the device that rarely leaves their hands. Once this is done you have a new contact. No more putting out the fish bowl and hoping someone will drop in a business card. With our SMART WiFi marketing systems, you can sync your WiFi customers to email programs like Constant Contact or Mail Chimp adding them to your newsletter campaigns. 

Now this is where it gets interesting. With our SMART WiFi Marketing system, you can get a real insight of your customers visiting habits. Track visiting patterns, first time customers and customer that have not been in your location for a while. What day(s) or time of day did they visited. Knowing your customer profile, you can now send surveys, coupons and special offers unique to that type of customer and keep them coming back increasing sales. 

This type of marketing system is great for Restaurants, Bars & Cafés Health & Leisure Hospitality, Retailers, Auto Dealerships, Franchises, Stadiums & Outdoor Venues and any other business that has customers waiting at their place of business for services or products.

To give you an idea where this type of marketing is heading Yelp just purchased Turnstyle, a WiFi marketing company for $20 Million and Facebook just launched "Find WiFi" to help Facebook users find businesses that offer local free WiFi. Marketing has changed greatly in the past 10 years. One trend you should really look into is WiFi Marketing. It helps you connect to your customers in this digital age. 

Contact us for more information on Smart WiFi Marketing

 

 

Restaurants, Bars & Cafés  Health & Leisure  Hospitality Stadiums & Outdoor Venues 
Retailers  Auto Dealerships Franchises

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WE MAKE IT EASY FOR THEM TO POST THAT SELFIE

With AF Smart Wifi™, your guests are 93% more likely to:

  • like or follow your page/profile
  • check in at your business
  • post photos with your location
  • tag their friends increasing your brand visibility

WE MAKE IT EASY FOR YOU TO STAY IN TOUCH

  • advertise specials
  • invite them to events
  • send coupons and other incentives
  • reward repeat customers
  • send surveys and fine-tune your offers

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AUTOMATICALLY BUILDS YOUR LIST

Captures emails and social followers. Syncs your list to MailChimp, Constant Contact and others, automated smart e-mails to bring customers back!

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POWERFUL DASHBOARD

Gain insights into your clients’ demographics, favorite social media sites, preferred time to visit your establishment and length and frequency of visits. Also see how your ads are performing.

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AUTOMATE YOUR MARKETING

Start nurturing your new guest relationship! Send a welcome email, then further marketing messages based on a set of rules you establish in your dasboard. E-mails automatically sync to MailChimp, Constant Contact or Fishbowl lists! 

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PROMOTE GUEST LOYALTY

Once registered, our intelligent system tracks each time a guest re-visits. If they haven’t been back in a while, you can schedule the system to message them a special offer. For loyal guests, greet them with a special offer, during their visit!

Case Studies

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Case Study: BURGERFI

Smart WiFi has come about as “the easiest way to get in contact with people”, proving a valuable asset to BurgerFi marketing efforts. 

With multiple locations in the Sunshine State, BurgerFi offers an unique gourmet experience that despises industrialized fast food models, offering better-quality ingredients and more cooking to order compared to traditional hamburger chains. Every item is hand-prepared by gourmet chefs in their gourmet kitchen, using the freshest ingredients to achieve a great-tasting hamburger for maximum enjoyment every single time.

THE CHALLENGE
Mike Parisi, marketing director of NDM hospitality, the company that operates four BurgerFi South Florida locations, came up with a Father’s Day special this past June, 2015. He was seeking to attract more families looking to take dad out to celebrate his special day. approach-icon THE APPROACH Mr. Parisi made use of BurgerFi email list building opportunities through our Smart WiFi system by exporting the list of visitors at these four BurgerFi locations prior to Father’s Day. An email went out inviting BurgerFi fans to redeem an offer at any of the four locations on Father’s Day by showing their email to one of the servers. result-icon

THE RESULT
Over 50 families redeemed the deal, increasing Father’s Day attendance and revenue, thanks to WiFi email list building tool. In the words of Mr. Parisi, Smart WiFi is “the easiest way to get in contact with people”, proving to be a valuable asset to BurgerFi marketing efforts. “We were pleased with the success we had in the past promoting our charity and fundraising events with Smart WiFi. This time around, we were able to get the BurgerFi brand in front of our customers’ options by retargeting them in an unobtrusive way” Mr. Parisi added.

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Case Study: QUARTERDECK

With 6 popular beach bar and grill locations in South Florida, Quarterdeck is a Florida staple when it comes to great tasting seafood, steaks and ribs in an open atmosphere. Their brand is rooted in the belief that “customers don’t just eat [in their restaurant]; they hang out”. This being said, making a “personal connection with customers” is their mission. That attitude is reflected in every aspect of their design, featuring old marine equipment‚ surfboards‚ framed photos of customers and their families‚ and huge saltwater fish tanks that make you feel like you are in a family home.

THE CHALLENGE
In hopes to extend the customer experience beyond the bar and grill locations, Quarterdeck’s founder decided to build a loyalty list and start an e-newsletter. Initially, they were relying on staff and guests to fill out comment cards, which quickly proved very unsuccessful. Paper comment cards are great if the staff consistently promotes them and the guests have the desire to fill them out. However, the success of this system was not what the Quarterdeck’s management team had hoped for. THE APPROACH It was only fitting that Quarterdeck’s rich customer experience was enhanced with the benefits of Smart WiFi. Now, guests were able to connect to WiFi by entering their email address or social media logins one time, since Smart WiFi will remember the guests login credentials every time they visit. Smart WiFi was installed in all of Quarterdeck’s locations, and our instant offer email option promised to take care of the nurturing aspect of marketing, improving campaign’s reach and increasing open rate.

THE RESULT
Quarterdeck’s purposeful approach to every detail of the customer experience with the addition of Smart WiFi for guests is paying off significantly. In the first month, each of the 6 locations averaged 600 new email addresses that are being used by their marketing department to include in a growing list of e-newsletter recipients. In addition, Smart WiFi allows Quarterdeck to keep track of returning customers and make targeted email lists to loyal fans.

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218 Valridge Drive, Ancaster Ontario, Canada L9G 5C5

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