Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.
Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.
Do Your Own Keyword Research
Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find the value in our business.
Using the Right Keywords
Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.
Long-tail keywords, on the other hand, may not be as frequently typed into a search engine—think, “Egg” vs. “Poached Egg with Avocado and Bechemel”. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.
Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte, but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.
Avoid Keyword Stuffing
Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered a taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.
Now that you’ve read through these tips, you’re ready to become an SEO expert too!
Fireflies.ai: Your Ultimate Meeting Note-Taking Companion
AI Meeting Note Taker Fireflies.ai: Your Ultimate Meeting Note Taker Companion In today's fast-paced world, keeping track of meeting discussions can be challenging.However, with the advent of technology, solutions like Fireflies.ai have revolutionized the way we...
50 AI prompts that can be highly beneficial for business owners:
50 AI prompts that can be highly beneficial for business owners:
This Week In AI November 20, 2023
What an exhilarating week it has been in the world of artificial intelligence! As an AI enthusiast and observer, I find myself glued to the headlines lately, scarcely able to keep up with the lightning pace
AI Video
AI Video content is becoming increasingly important for businesses to connect with customers and promote their brand.
However, high-quality video production has typically been expensive and time-consuming,
The Small Business Owner’s Guide to Sales CRM Software
Relationship management Sales (CRM) software can help save you time and money. As a small business owner, you have a lot on your plate. It can be overwhelming.
How Automation Applications Can Save Small Businesses Time and Money
How Automation Applications Can Save Small Businesses Time and Money As a small business owner, you likely wear many hats on a daily basis. From managing customer relationships and marketing efforts to overseeing operations and finances, your to-do list never seems to...
Why Every Website Should Have an AI Chatbot
In our technologically driven age, companies are perpetually looking for ways to streamline operations and improve user experiences. One powerful tool that continues to gain popularity is AI.
Speaking Volumes: Understanding the Power of AI Voice of the Customer Tools
The “Voice of the Customer” (VoC) is a term used to describe the process of capturing customer’s expectations, preferences, and aversions. .
Unlocking the Synergy: Embracing AI in the Evolving SEO Landscape
The rise of Artificial Intelligence (AI) has led to speculation about the demise of Search Engine Optimization (SEO).
Subscribe to Our Newsletter
![divi-logo-48 divi logo 48](https://autumnfire.com/wp-content/uploads/2023/02/divi-logo-48.png)